B2B Brand Copywriter Job at The Prosen Center for Business Advancement, Dallas, TX

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  • The Prosen Center for Business Advancement
  • Dallas, TX

Job Description

This is a remote position.

ONLY APPLY IF YOU CAN SHARE A BRAND MESSAGING GUIDE YOU'VE DEVELOPED INCLUDING ALL 5 POINTS LISTED BELOW.

We're looking to hire a B2B brand copywriter who knows how to develop and write a comprehensive brand messaging guide.

You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.

You must have a proven track record delivering:

1. Brand positioning statement: The foundational "who we are, for whom, and why it matters" declaration that anchors everything else.

2. Brand voice and tone: Adjectives and rules that define how the brand sounds (e.g., direct, confident, no jargon) plus examples of on-brand vs. off-brand language.

3. Key messages by audience: Tailored talking points for each distinct audience segment, since the same truth lands differently depending on who's reading.

4. Taglines and naming conventions: Approved use of brand terms, trademarks, and signature phrases.

5. Core value proposition: The primary reason a client chooses you over alternatives, stated simply and compellingly.

What we're looking for:

  • Proven experience writing B2B brand messaging guides (campaigns or content will not be considered)
  • Portfolio of B2B brand messaging that you personally authored. Not supervised.
  • Ability to translate complex service offerings into clear, differentiated positioning
  • Experience working directly with senior executives
  • Strong interview and synthesis skills; you'll work from existing research, not start from scratch

Please apply with a link to a brand messaging guide you've developed. Blog posts, case studies, and social media posts will not be accepted.

About Us

The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We're currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.



Job Tags

Contract work

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