Job Description

This is a remote position.

Marketing   Manager  
Company: Evidence Solutions, Inc.  
Industry: Legal Services / Expert Witness & Forensic Consulting  

Overview  

Evidence Solutions, Inc. is a leading expert witness firm providing specialized   expertise   across digital forensics, accident reconstruction, human factors, and more to support complex legal cases. We are seeking a Marketing   Manager   to drive brand awareness, position our experts as trusted authorities within the legal industry, generate inbound case opportunities ,   support recruiting efforts,   and support continued double digit revenue growth rates .  

The ideal candidate will work closely with the   Operations   Team and Business Development Manager to execute strategic marketing efforts, support event   marketing , develop targeted outreach campaigns   to grow our client base   and expert witness roster,   and help position Evidence Solutions as a trusted expert resource for attorneys nationwide.  

This role requires an understanding of how attorneys evaluate and retain expert witnesses, with the ability to align marketing strategies to litigation timelines and case needs.

Key Responsibilities  

• Develop and execute digital marketing strategies that highlight new experts and established service areas to increase visibility, generate qualified leads, and drive inbound case opportunities  
  

• Evaluate marketing   and business development   opportunities   to guide the most effective use of available   market ing   funds   across all channels.  
  

• Create and implement marketing campa igns to support recruiting efforts.  
  

• Create and distribute thought leadership content (articles, case studies, newsletters, and campaign materials) that translates complex technical topics into clear, compelling messaging for attorney audiences  
  

• Repurpose existing expert materials, including reports, prior articles, and case insights, into multi-channel content optimized for website, LinkedIn, email campaigns, and AI-driven search platforms  
  

• Collaborate with experts to understand their practice areas and translate technical information into clear, relevant marketing content . Collaborate with the business development manager   to support   expert onboarding and ongoing development by helping shape their thought leadership, speaking topics, and marketing presence  
  

• A ssist   experts in preparing for   marketing opportunities, including   webinars, conference participation, and media engagement  
  

• Develop and manage website content and landing pages to increase inbound case inquiries and improve search visibility  
  

• Support business development efforts  (industry events, webinars, etc.)  through strategic pre-event outreach,   develop promotional materials and   on-site brand ing , and   curate   post-event follow-up campaign   materials   designed to drive engagement and case opportunities  
  

• Develop and manage email marketing campaigns, including newsletters and targeted outreach to segmented attorney audiences, with a focus on improving engagement and click-through performance  
  

• Utilize   business management   systems to track leads, campaigns, and client interactions, ensuring alignment between marketing efforts and case intake processes  
  

• Track and analyze digital marketing performance, including SEO  & GE O , campaign effectiveness, and lead generation metrics; translate data into actionable insights and prepare regular performance reports for leadership  
  

• Work with graphic designers and external vendors to produce and refine marketing materials for digital campaigns, events, recruiting, and brand initiatives  
  

• Measure success based on growth in qualified inbound inquiries, attorney engagement, and expert visibility across marketing channels  
  

 
Strategic Initiatives & Growth Projects  

In addition to core marketing responsibilities, this role may contribute to select high-impact initiatives, including the development and launch of new service offerings, brands, or affiliated ventures. This includes supporting early-stage positioning, messaging, and go-to-market efforts in collaboration with leadership.

Requirements

 
Qualifications  

• Bachelor’s degree in marketing, communications, business, or a related field  
  

• 3-5+ years of experience in marketing, preferably in legal services, professional services, or consulting environments  
  

• Demonstrated ability to develop and execute digital marketing strategies aligned with lead generation and business development goals  
  

• Strong content creation skills, with the ability to simplify technical or complex subject matter for professional audiences  
  

• Experience with digital campaigns, email marketing platforms, and marketing analytics tools  
  

• Familiarity with B2B marketing and lead generation strategies, particularly in relationship-driven industries  
  

• Excellent writing, editing, and verbal communication skills  
  

• Ability to work cross-functionally with subject matter experts and translate expertise into marketable content  
  

Preferred Experience  

• Experience marketing to legal professionals, law firms, or litigation services  
  

• Exposure to forensic services, expert witness work, or technical consulting industries  
  

• Experience managing freelancers or external vendors  
  

• Background in content marketing, thought leadership campaigns, or expert-driven branding initiatives  
  

Benefits

Why Join Evidence Solutions  

Job Tags

Similar Jobs