Job Description

**Job title:** Senior Paid Media Specialist (E-commerce)

**Type of employment: **Full-time (Remote)

**Shift Schedule:** 9:00 AM - 5:00 PM EST

**High-Level Summary**

We are looking for an experienced Senior Paid Media Specialist to join our growing digital marketing team. The ideal candidate has strong analytical and strategic skills, hands-on experience managing multiple client accounts, and a proven track record of delivering positive **ROI **and high-quality leads through Google Ads. This is a performance-focused role where you will manage, optimize, and scale campaigns—primarily focused on **e-commerce paid ads**—across Search, Display, and YouTube for various clients.

**About the Employer**

Canada's most trusted digital marketing agency, helping businesses turn their marketing investments into predictable, profitable growth through expert SEO, paid media, and data-driven strategies.

**Company core values:**

* Integrity & Transparency - We operate with honesty and openness in everything we do: from how we build campaigns to how we communicate results with clients.
* Results-Driven Excellence - We strive not just for activity or vanity metrics, but for measurable outcomes that help our clients grow their business.
* Innovation & Adaptability - We embrace change in the digital landscape, constantly refining our methods and leveraging data and proprietary technology to stay ahead.
* Client-Centric Partnership - We treat clients as partners: tailoring strategies to their goals, staying responsive, and making sure they understand every step—not just delivering services, but building trust and collaboration.

**Objectives of This Role**

* Develop, execute, and optimize Google Ads strategies that improve ROI, increase conversions, and meet performance goals.
* Manage multi-platform advertising efforts, including Meta, TikTok, and YouTube.
* Ensure accurate tracking, reporting, and insights delivery to support business decision making.

**Responsibilities**

* Develop campaign strategies, including keyword research, audience targeting, and budget planning.
* Build, launch, and optimize campaigns across Search, Display, YouTube, Meta, and TikTok.
* Continuously monitor performance metrics (CPC, CTR, ROI, ROAS, conversions) to identify opportunities for improvement.
* Implement and troubleshoot conversion tracking, GA4 events, UTM parameters, and CRM tracking integrations.
* Directly communicate with clients to provide updates, strategy insights, and performance reviews.
* Prepare and deliver clear performance reports, insights, and recommendations to internal teams or clients.
* Conduct $A/B$ tests to enhance ad performance and user engagement.
* Stay updated on Google Ads best practices, platform changes, and market trends.

**Required Skills and Qualifications**

* 3+ years of hands-on & recent multi-platform experience managing ads on **Google, Meta, TikTok, **and **YouTube**.
* Strong English fluency for direct client communication.
* Strong expertise in **e-commerce** paid advertising.
* Multi-platform experience managing ads on Meta, TikTok, and YouTube.
* Experience handling 10+ active client accounts, managing a budget of at least $100,000+ annual or $10,000 a month.
* Proficiency in Google Ads, GA4, and digital marketing analytics tools.
* Proven ability to deliver positive ROI and ROAS.
* Strong knowledge of keyword strategies, bidding strategies, ad structure, and optimization techniques.
* Excellent analytical and problem-solving skills.
* Ability to analyze data, identify trends, and present insights clearly.
* Solid understanding of tracking setups, conversion events, and troubleshooting technical issues.
* Ability to work independently, manage multiple accounts, and take initiative.

**Preferred Skills and Qualifications**

* Google Ads Certification (Nice to have).
* Experience with HubSpot, Unbounce, SEMrush, Ahrefs, or similar tools.
* Knowledge of Google Tag Manager and landing page optimization.
* Understanding of SEO fundamentals and how it supports paid search.
* Copywriting skills for ad creation.
* Dual monitor setup (Nice to have).

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